Onpage SEO

Onpage SEO is the area with the fastest results. Improvements to page titles, headings and internal links often show within four to eight weeks, because Google picks these changes up the next time it visits. Content revisions take longer: when a page is rewritten or substantially expanded, Google needs time to reassess its relevance – usually three to six months. How fast it goes also depends on how often your site gets crawled. A well-maintained site with regular changes is visited more frequently than one unchanged for two years.

A one-off onpage audit with a prioritised list starts at a few hundred francs and is often enough for smaller sites – you get a list of concrete measures and implement them yourself. If we handle implementation, the effort depends on the number of pages: for a company website with ten to fifteen pages the range is typically CHF 1,500 to 4,000. For an online store with hundreds of product pages it becomes an ongoing task rather than a one-off project. What moves the price most is the state of the technology: a cleanly built site can be optimised quickly, one that has grown over years needs clearing up first.

No, in most cases not. We work with what's there and only replace what can't sensibly be repaired. A relaunch is the better choice only when the foundations are missing: when the site doesn't work on a phone, when loading times of several seconds stem from the build itself, or when the page structure is so tangled that important content is practically unreachable for Google. We clarify that in the audit before costs arise. A relaunch without necessity is expensive and risky, because existing rankings can be lost in the process.

For technical analysis we use Google Search Console as the primary source, because it shows what Google actually sees – indexing issues, search terms and click-through rates. Screaming Frog covers the full crawl of every page, surfacing broken links, missing titles and redirect chains. For keyword research and competitor comparison we use Ahrefs. Loading times we check with PageSpeed Insights, supplemented by real measurements in the browser. More important than the tools, though, is the interpretation: every tool spits out hundreds of findings, most of which are irrelevant.

The basics yes, and you should do them yourself. Understandable page titles, sensible headings, copy that answers your customers' questions, and meaningful image descriptions – that needs care rather than expertise. It gets harder with three things: technical analysis, because you have to know which warning is genuinely a problem; keyword research, because raw search volume without looking at competition is misleading; and prioritisation, because most measures achieve little while a few make the difference. That's exactly where SMEs burn the most time.