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Google Ads agency

Google Ads Agency

We create and manage Google Ads campaigns with clean tracking, a clear structure and ongoing optimisation – for demonstrably new enquiries and sales.

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Who is Google Ads ideal for?

Google Ads is especially worthwhile when people are actively searching for what you offer and you want to be visible quickly.

Local services

Ideal for businesses that want enquiries from their region (e.g. trades, consulting, beauty, health, real estate).

Online shops

For sales with measurable ROAS, a product focus and scalable budgets.

Hotels & bookings

For direct enquiries and bookings – including tracking, so you know what really works.

What we take care of

From strategy to reporting – everything from a single source

Strategy & structure

Defining goals, campaign structure, target regions and priorities.

Keyword analysis

Finding search terms with purchase intent and setting them up properly.

Ad copy

Copy, extensions and variants for better click-through rates.

Tracking (GA4/GTM)

Conversion tracking for leads, purchases and calls – clean and measurable.

Optimisation

Continuously improving bids, ads and budgets based on data.

Reporting

Understandable reports with KPIs and clear next steps.

Campaign types

Depending on the goal we use different campaign types

Search

People are actively searching – we deliver relevant clicks without unnecessary costs.

Remarketing

Re-engage visitors deliberately – higher conversion, lower costs.

YouTube / Display

Reach and branding for greater awareness.

Shopping / Performance Max

E-commerce with a clean data foundation and scalable sales.

Our process

From analysis to ongoing reporting – structured and transparent

1

Analysis

2

Setup

3

Launch

4

Optimisation

5

Reporting

What Google Ads realistically costs

The most common question – and the one least often answered honestly. The advertising budget goes straight to Google; our management comes on top. Look at the two separately.

Entry: from CHF 500 ad budget per month

Enough to be visible in one region and for a handful of search terms. For local services the cost per click is often between one and three francs, which gives a few hundred clicks a month. Below CHF 300 the effort rarely pays off, because too little data accumulates for optimisation.

Growth: CHF 1,000 to 3,000 per month

Several service areas, a larger catchment area, plus remarketing. In this range you can seriously measure which search terms bring enquiries and which only cost money.

Scaling: from CHF 3,000 per month

For stores with measurable revenue per click, or competitive sectors. Shopping campaigns and Performance Max come into play here, and optimisation becomes an ongoing task rather than a one-off setup.

Four mistakes we see again and again

When we take over an existing account it's almost always the same points. You can check them yourself.

No working conversion tracking

Without measurement nobody knows which ad brings enquiries. Google then optimises for clicks instead of customers. By far the most common and most expensive mistake – and it goes unnoticed for a long time, because the numbers in the account still look fine.

Search terms far too broad

Bidding on "website" means paying for people who want to learn how to build one. Negative keywords are tedious work but often save a third of the budget.

Ads pointing at the homepage

Someone searching for a specific offer wants to see exactly that offer, not hunt for it. A matching landing page usually improves conversion more than any ad optimisation.

Campaign running unattended

Google constantly suggests changes and applies some automatically. Without regular review, budget drifts over time into campaign types that don't suit you.

How we can work together

One-off setup

Start from scratch or restructure an existing account.

Ongoing management

Monthly optimisation, testing and scaling.

Project based

Audits, tracking fixes or campaign relaunch.

Frequently asked questions

How quickly do you see results with Google Ads?
First clicks arrive the same day. Reliable statements about what works need data, though – expect two to four weeks until the learning phase is over and we can optimise sensibly. Anyone who stops after a week has mainly paid tuition.
What does Google Ads cost in total?
Two items: the advertising budget goes to Google and sensibly starts at CHF 500 per month. On top comes management – one-off setup from around CHF 1,200, ongoing management from CHF 400 per month depending on account size. With small budgets a setup with handover is often more sensible than ongoing management.
Do you also take over existing Google Ads accounts?
Yes. We start with an audit: structure, tracking, search terms, ad copy. Usually the biggest gains aren't in new campaigns but in finally getting measurement right and cutting obvious waste.
Can I start with a small budget?
Yes, with one caveat: below around CHF 300 per month too few clicks accumulate to learn anything. It's then more sensible to concentrate the budget on one region and a few search terms rather than spreading it thin.
Do you also build landing pages?
Yes. We optimise existing pages or create new ones that match the ad. With Google Ads this pays off twice: a relevant landing page improves not only conversion but also the quality score – which lowers your cost per click.
Is data protection compliant tracking possible?
Yes. We use a clean consent solution, collect only what's needed for measurement, and avoid data collection without purpose. Under the revised Swiss Data Protection Act you need a transparent privacy policy naming the services in use – we adapt that as well.
Is Google Ads worth it alongside SEO?
In most cases yes, because the two cover different timeframes. Ads bring visibility from day one but cost money per click. SEO takes months, then works without ongoing click costs. A proven sequence: start with Ads, learn which search terms actually bring enquiries, and feed exactly those findings into the SEO work.

Ready for more predictable enquiries?

Tell us briefly what you offer, which region you want customers from and whether you are already running ads. We will come back to you with a suitable setup.

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